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Anxiety
Overview
Toyota's "Anxiety" spot tackled EV hesitations head-on. Directed by Beatrice Pegard with Intertrend, the piece was captured on Synapse's LA volume. Virtual production gave the team freedom to stage heightened tests while keeping control in-camera.
Credits
Brand: Toyota USA
Campaign: Department of Human Technology
Agency: Intertrend Communications
Director: Beatrice Pegard
Director of Photography: Jon Chema
Cast: Randall Park
Camera: Sony Venice 2 with ARRI Signature Primes
Release: 2025
Stage: Synapse at LA Center Studios
