Cookie Notice
Effective date: 28 August 2026
This notice explains the cookies and similar technologies we use on synapsevp.com, why we use them, and how you can control them. It sits alongside our Privacy Policy, which explains what we do with personal data more generally.
1. What these technologies are
A cookie is a small text file that a website asks your browser to store. We also use two related technologies built into your browser:
- Local storage: holds a small amount of information on your device until it is cleared.
- Session storage: holds information only until you close the tab.
We use the word “cookies” in this notice to cover all three unless we say otherwise.
2. The categories we use
Strictly necessary. These are required for the site to load, display correctly, remember the choices you have already made about cookies, and stay secure. They cannot be switched off, and they set no identifier that can be used to track you across other websites.
Analytics. These are optional. They let us understand how the site is used and, if you get in touch, which pages you looked at beforehand, so we can pick up the conversation in context. Where the law requires it, we ask for your consent before setting them.
We do not use advertising or marketing cookies, we do not run advertising pixels, and we do not allow third parties to track you across other websites through this site.
3. The full list
| Name | Type | Set by | Purpose | Duration |
|---|---|---|---|---|
svpCookieChoice | Cookie, strictly necessary | Synapse VP | Records whether you accepted or declined analytics cookies, so the banner does not ask again on every page | 6 months |
synapseTheme | Local storage, strictly necessary | Synapse VP | Remembers your light or dark mode preference so the page does not flash on load | Until cleared |
svpSeen, svpNav | Session storage, strictly necessary | Synapse VP | Suppresses the page-transition animation on internal navigation within a single visit | End of session |
__hs_cookie_cat_pref | Cookie, strictly necessary | HubSpot | Records which cookie categories you accepted or declined | 6 months |
__hs_opt_out | Cookie, strictly necessary | HubSpot | Records that you declined cookies, so the banner does not ask again on every page | 6 months |
__hs_initial_opt_in | Cookie, strictly necessary | HubSpot | Records that the consent banner has been shown to you | 7 days |
| Hosting and delivery | Cookie, strictly necessary | Webflow, Bunny.net | Route your request, balance load, and protect the site against abuse. Our video delivery network records the IP address making each request in order to serve the file | Session, up to 30 minutes |
hubspotutk | Cookie, analytics | HubSpot | Identifies a browser across visits and links prior page views to an enquiry | 6 months |
__hstc | Cookie, analytics | HubSpot | Main analytics cookie. Records the first visit, the previous visit, and the current visit | 6 months |
__hssc | Cookie, analytics | HubSpot | Tracks the current session | 30 minutes |
__hssrc | Cookie, analytics | HubSpot | Determines whether you have restarted your browser | End of session |
We review this list before each site release. If you find something on the site that is not listed here, please tell us at privacy@synapsevp.com.
4. Your choices
The banner. On your first visit we show a banner asking whether you accept analytics cookies. Nothing in the analytics category is set unless and until you accept.
Changing your mind. You can change your choice at any time using the cookie settings link in the site footer.
Declining. Declining analytics cookies does not stop you using the site or contacting us. It means we will not be able to see which pages you viewed before your enquiry, and you may need to tell us a little more about what you are looking for.
Your browser. You can also block or delete cookies through your browser settings, and clear local and session storage the same way. Doing so may affect how the site behaves, including whether it remembers your light or dark mode preference.
5. Opt-out preference signals and Do Not Track
We recognise opt-out preference signals sent by your browser or a browser extension, including Global Privacy Control. Where we detect one, we treat it as a decision to decline analytics cookies and we do not set them.
There is still no common industry or legal standard for how a website should respond to a “Do Not Track” browser signal, and we do not currently respond to those.
6. The third parties involved
Some of the technologies above are set by providers who act for us. Their own notices explain what they do with the information:
- HubSpot: customer relationship management, forms, and analytics.
- Webflow: website hosting and delivery.
- Bunny.net: content delivery for video and site assets.
We have data processing terms in place with each of them, and none of them is permitted to use the information for its own advertising purposes.
7. Changes
We may update this notice when we add, remove, or change the technologies we use. If we make a material change we will update the effective date above and, where the change is significant, ask for your consent again.
8. Contact
Questions about this notice can go to privacy@synapsevp.com, or by post to:
Synapse Virtual Production, Inc.
450 S. Bixel Street, Suite 900
Los Angeles, CA 90017