The Goal Is Confidence
Car process and driving shots are a popular application of Virtual Production. We have been fortunate enough to work with a wide range of clients, many with different production approaches for utilizing the technology. Some leverage existing footage found in a variety of driving footage libraries, while others opt for plate acquisition with camera arrays and camera cars. For this particular shoot, Synapse partnered with Halon to create bespoke driving environments in Unreal Engine. The beauty of environments in Unreal Engine allows for extensive customization and dynamic lighting, which is not possible with driving plates. The ability to play with tone, color, and design is all accessible within the engine. Furthermore, these live environments allow for nuanced parallax calculated through Virtual Production, no matter how complex the camera moves. Regardless of how the media is prepped for capture, when working on the Volume, the film production team can work in a safe, controlled environment, free of chaotic location work, often requiring time limitations, permits, and limitations to cinematography.
Brand: Continental Tire
Spot: The Goal Is Confidence
Talent: Cobi Jones
Media Agency: rEvolution
Environments: Synapse in partnership with Halon
First aired: 24 February 2024
Engine: Unreal Engine 5
Stage: Synapse at LA Center Studios