Privacy Policy
Effective date: 28 August 2026
Last updated: 28 August 2026
1. Who we are
Synapse Virtual Production, Inc. (“Synapse VP”, “we”, “us”, “our”) operates synapsevp.com (the “site”) and provides virtual production services, including LED volume stages, virtual art department work, content capture, stage design and integration, and the Synapse Certified program.
Synapse Virtual Production, Inc. is a corporation incorporated in Delaware, United States, with its principal place of business in Los Angeles, California.
Postal address: 450 S. Bixel Street, Suite 900, Los Angeles, CA 90017
Privacy contact: privacy@synapsevp.com
Telephone: +1 310-683-2127
This policy explains what we do with personal data. It is written for the people who visit our site and get in touch with us. If anything here is unclear, write to us at privacy@synapsevp.com and we will explain it.
2. What this policy covers
This policy covers personal data we collect through synapsevp.com and through direct enquiries by email, telephone, or scheduled call.
Client engagements. When we deliver virtual production, stage, capture, or post services, we routinely handle personal data belonging to our client, which can include footage, images, voice recordings, and performance data of cast, crew, and other production participants. In that work we act on our client’s instructions as a service provider or processor. That processing is governed by our agreement with that client and by that client’s own privacy notice, not by this policy. Questions about production material should go to the production company or studio that engaged us.
Our own marketing material. Where we use production stills, footage, or case-study material for our own purposes, such as our showreel, this site, or a pitch, we act as a controller of that material. We use it only within the consents, clearances, and talent releases obtained for the relevant production.
This policy does not cover our employees and contractors, who receive a separate notice, or the sites of third parties that we link to.
3. Information you give us
When you complete the contact form, email us, call, or book a call, we collect:
- Identity and contact details: first and last name, email address, telephone number where given, and company or organisation name.
- Professional context: the kind of organisation you work at, your role, and where relevant your sector.
- Enquiry details: the services you are interested in, location or market, project format and status, anticipated dates, project or facility name, indicative budget range where you choose to give one, and anything you write in your own words.
- Communication preferences: whether you would like email or a call back, and whether you have opted in to marketing updates.
- Referral source: how you heard about us, and a referrer’s name if applicable.
Fields marked optional can be left blank. You are never required to give an indicative budget, and “prefer not to say” is always available. Please do not send us sensitive personal information, and please do not use the contact form to send confidential production material.
4. Information we collect automatically
When you visit the site we collect:
- Device and connection data: IP address, browser type and version, operating system, device type, and screen size.
- Usage data: pages viewed, time on page, the order in which pages were viewed, referring URL, and links clicked.
- Campaign parameters where present in the link you arrived on, for example
utm_source,utm_medium, andutm_campaign. - Entry point: which page or button you came from when you reach the contact form, so we can respond in context. Arriving from the Synapse Certified page, for example, pre-selects a stage-certification enquiry.
Linking browsing history to an enquiry. If you submit the contact form, our customer relationship platform associates the pages you viewed before submitting with your enquiry. This lets us pick up where you left off rather than asking you to repeat yourself. This linking depends on the analytics cookies described in section 5, and it only happens where those cookies are permitted.
We do not collect precise geolocation. We derive only an approximate location from your IP address. We do not use the site to build profiles, and we do not carry out automated decision-making that produces legal effects or similarly significant effects for you.
5. Cookies and similar technologies
We use two categories of storage on this site.
- Strictly necessary: required for the site to load, display correctly, and stay secure. This category cannot be switched off, and it sets no identifier that can be used to track you across other websites.
- Analytics: optional. These let us see how the site is used and, if you get in touch, which pages you viewed beforehand. Where required by law we ask for your consent before setting them.
We do not use advertising cookies, and we do not run advertising pixels on this site.
Your choices. You can accept or decline analytics cookies through the banner shown on your first visit, and you can change your choice at any time through the cookie settings link in the site footer. Declining analytics cookies does not prevent you from using the site or from contacting us. It means we will not be able to see which pages you viewed before your enquiry. You can also block or delete cookies in your browser settings, which may affect how the site behaves.
Full list. A complete list of the cookies and similar technologies we use, including who sets each one and how long it lasts, is in our Cookie Notice.
6. How we use your information
We use personal data for the following purposes:
- To respond to your enquiry and have a useful first conversation.
- To route your enquiry to the right person, based on what you are asking about and where.
- To prepare a proposal, quote, or scope of work.
- To provide services under a contract with you or your organisation.
- To operate, secure, and improve the site.
- To send marketing updates, only where you have opted in.
- To keep records required for tax, accounting, insurance, and legal compliance.
- To establish, exercise, or defend legal claims.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising.
7. Legal bases (EEA and UK visitors)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:
| Purpose | Legal basis |
|---|---|
| Responding to an enquiry, preparing a proposal | Steps taken at your request prior to entering a contract, Article 6(1)(b) |
| Delivering services under an agreement | Performance of a contract, Article 6(1)(b) |
| Site security, fraud prevention, service improvement | Legitimate interests, Article 6(1)(f) |
| Analytics cookies and linking browsing history to an enquiry | Consent, Article 6(1)(a) |
| Marketing emails | Consent, Article 6(1)(a) |
| Tax, accounting, insurance, and legal record-keeping | Legal obligation, Article 6(1)(c) |
| Establishing, exercising, or defending legal claims | Legitimate interests, Article 6(1)(f) |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and freedoms, and we have concluded they are not. You may object at any time, as described in section 12.
8. Who we share it with
We do not sell personal data. We share it with service providers who process it on our behalf, under contract, and only for the purposes described above:
| Recipient | Role |
|---|---|
| HubSpot | Customer relationship management, form submission handling, website analytics, transactional and marketing email |
| Webflow | Website hosting and delivery, and a backup record of form submissions |
| Bunny.net | Content delivery for video and site assets |
| Notion | Internal enquiry triage board, populated one way from HubSpot |
| Google Workspace | Business email and document storage |
| Google Voice | Business telephone |
| Our group companies | Where an enquiry relates to the services of an affiliated Synapse entity, we pass it to that entity so it can respond |
| Professional advisers | Lawyers, accountants, auditors, and insurers, where they need the information to advise us |
We may also disclose personal data where required by law, in response to a valid legal request, to enforce our agreements, or in connection with a merger, acquisition, or sale of assets, in which case we will notify you before your data becomes subject to a different privacy policy.
9. International transfers
We are based in the United States, and our service providers process data in the United States and other countries. If you are in the EEA or the UK, transferring your data to the United States means it may be processed in a country that has not been found to provide an equivalent level of data protection.
Where we transfer personal data out of the EEA or the UK, we rely on appropriate safeguards. These include the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum, as incorporated into our agreements with the recipients listed in section 8, and, where a recipient is certified, the EU-US Data Privacy Framework and its UK Extension. You can request a copy of the safeguards we rely on by writing to privacy@synapsevp.com.
10. How long we keep it
We keep personal data only as long as we need it for the purposes described in this policy, and then delete or anonymise it. Our current retention periods are:
| Data | How long we keep it |
|---|---|
| Enquiry and contact form data | 24 months from our last contact with you |
| Records of a project or engagement | The life of the engagement, plus the period required for tax, insurance, and legal purposes |
| Marketing consent and opt-out records | For as long as we send you marketing, and then as long as we need to prove your choice |
| Analytics cookie data | The durations set out in our Cookie Notice, none of which exceeds 24 months |
| Website and server logs | Up to 12 months |
| Privacy rights requests and our responses | As long as required to show we handled the request correctly |
Where we are required to keep records for longer by law, or where we need them to establish, exercise, or defend a legal claim, we keep them for that longer period.
11. Security
We use access controls, encryption in transit, and contractual protections with our service providers to protect personal data. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach affecting your personal data, we will notify you and the relevant authorities where the law requires it.
12. Your privacy rights
Depending on where you live, you may have the right to:
- Know what personal data we hold about you and get a copy of it.
- Correct data that is inaccurate or incomplete.
- Delete your data, subject to records we must keep by law.
- Restrict or object to processing, including processing based on legitimate interests.
- Receive your data in a portable format, and have it sent to another provider where technically feasible.
- Withdraw consent at any time, without affecting processing carried out before withdrawal.
- Opt out of marketing, using the unsubscribe link in any marketing email or by contacting us.
- Be free from discrimination for exercising any of these rights.
How to exercise them. Email privacy@synapsevp.com, or call +1 310-683-2127, or write to us at the postal address in section 20. Tell us what you would like us to do. We may need to verify your identity before we act, and we will only ask for the information we need to do that. We will respond within the period required by the law that applies to you, which is generally 45 days in the United States and one month in the EEA and the UK. If we need longer, we will tell you why within that period.
Someone acting for you. You may use an authorised agent to make a request on your behalf. We will ask for proof that you gave the agent permission, and we may ask you to confirm the request directly.
If we say no. If we decline your request, we will tell you why. You may appeal by emailing privacy@synapsevp.com with “Privacy Appeal” in the subject line. We will review the appeal and tell you our decision, with reasons, within 45 days. If we deny your appeal, you may complain to your state Attorney General or, in the EEA or the UK, to your supervisory authority.
Exercising any of these rights is free. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline it, and we will explain why.
13. California privacy notice
This section applies to California residents and is provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. We extend the rights described here to all California residents, whether or not we meet the statutory thresholds that would require us to.
Categories we collect. In the preceding twelve months we have collected the following categories of personal information:
| Category | What this covers | Where it comes from | Disclosed to |
|---|---|---|---|
| Identifiers | Name, email address, telephone number, company name, IP address, and unique online identifiers set by cookies | You, and automatically from your device | HubSpot, Webflow, Google, Notion |
| Commercial information | The services you enquired about, project details, and any indicative budget you choose to give | You | HubSpot, Notion |
| Internet or other electronic network activity | Pages viewed, time on page, referring URL, links clicked, and campaign parameters | Automatically from your device | HubSpot, Webflow, Bunny.net |
| Professional or employment-related information | Your employer, your role, and your sector | You | HubSpot, Notion |
| Geolocation data | Approximate location inferred from your IP address. We do not collect precise geolocation | Automatically from your device | HubSpot, Webflow, Bunny.net |
We collect these categories for the business and commercial purposes described in section 6, and we keep them for the periods set out in section 10. We do not collect personal information from data brokers.
Sensitive personal information. We do not collect sensitive personal information as that term is defined in the CCPA, and we do not use or disclose any personal information for purposes that would require us to offer a right to limit its use.
Sale and sharing. We have not sold personal information, and we have not shared it for cross-context behavioural advertising, in the preceding twelve months. We do not sell or share the personal information of consumers we know to be under 16.
Shine the Light. Under California Civil Code section 1798.83, California residents may ask us once a year about personal information we disclosed to third parties for their own direct marketing purposes. We do not disclose personal information for that purpose.
To make a request under this section, use any of the methods in section 12. We will not discriminate against you for exercising any of these rights.
14. Other US state privacy rights
Residents of states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others as those laws come into force, have rights to confirm whether we process their personal data, to access, correct, delete, and obtain a copy of it, and to opt out of targeted advertising, the sale of personal data, and profiling in furtherance of decisions producing legal or similarly significant effects.
We do not engage in targeted advertising, we do not sell personal data, and we do not carry out that kind of profiling, so there is nothing for you to opt out of. The other rights, and the appeal process, are available to you through the methods described in section 12.
15. Do Not Track and opt-out preference signals
Do Not Track. Some browsers can send a “Do Not Track” signal. There is still no common industry or legal standard for how a website should respond to one, and we do not currently respond to Do Not Track signals.
Global Privacy Control. We do recognise opt-out preference signals sent by your browser or an extension, including Global Privacy Control. Where we detect one, we treat it as a decision to decline analytics cookies, and we will not set them.
We do not permit third parties to collect personally identifiable information about your online activities over time and across third-party websites when you use our site.
16. EEA and UK information
For visitors in the European Economic Area or the United Kingdom, Synapse Virtual Production, Inc. is the controller of the personal data described in this policy.
You have the right to lodge a complaint with your local supervisory authority. In the United Kingdom this is the Information Commissioner’s Office. We would appreciate the chance to address your concerns before you do, so please consider contacting us first.
17. Children
The site is intended for business use and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has provided us with personal data, write to privacy@synapsevp.com and we will delete it.
18. Other websites
The site links to third-party sites, including the sites of our partners and clients and our social media profiles. We are not responsible for their privacy practices, and we encourage you to read their policies.
19. Changes to this policy
We may update this policy. If we make a material change, we will update the effective date above and, where the change is significant, tell you by email or by a notice on the site. Continuing to use the site after a change means you accept the revised policy. Previous versions are available on request.
20. How to contact us
Synapse Virtual Production, Inc.
450 S. Bixel Street, Suite 900, Los Angeles, CA 90017
privacy@synapsevp.com
+1 310-683-2127