Usher

Synapse Virtual Production partnered with Ralph Lauren and Grammy Award-winning artist Usher to create the music video for "New York New York," a visual celebration of the iconic city. Shot on LED volume at Synapse LA Studio, the production leveraged virtual production technology to bring the energy and atmosphere of New York City directly to the stage, creating immersive in-camera environments that captured the essence of the track. The collaboration showcased how virtual production can transport audiences to iconic locations while maintaining the intimacy and control of a controlled studio environment.